7 Reasons Why Blogging is Essential to Your Startup

Entrepreneurs keep looking for free and easy ways to increase the reach and exposure for their startups, yet they heavily underestimate a blog as a tool to achieve that. A well maintained blog with good quality content can do wonders for your startup. If you are not convinced that your startup requires a blog, or are plagued with questions on how a blog for your website will help your business, you must read this blog.

What's in name: Business name, brand name, domain name for a startup

Business nameAn important question that every entrepreneur faces in the early days of his startup is, what will be the name of his startup. The business name, the brand name and the domain name are three different things. They could be the same, but it's important to understand the difference and choose wisely. There are some other important aspects of choosing the right name for a startup, which are generally ignored; let's try to understand some of them.

Techniques And Resources for Business Model Analysis

Business model analysisBusiness Model Analysis is imperative for any entrepreneur in founding a successful startup. In fact, a Business Model is more important and valued than Business Plans. Even investors look for innovative Business Models, as opposed to well-written Business Plans. The overall Business Strategy is a result of a carefully constructed Business Model. Let us look at some techniques for business model analysis and know about some resources that can be used for this analysis.

Do You Need To Incorporate Your Startup?

Startup incorporationYou got an idea; you started working on it, maybe with some friends or with some hired developers or even alone. The thought of getting your startup incorporated strikes you occasionally but you don't really know if it's indeed required or not. Your confusion is right; there is no thumb rule about incorporation. The decision needs to take a lot of factors into consideration like the number of co-founders, the chemistry between them; is a startup making money, does it need investment etc.

Have You Identified The Engine of Growth For Your Startup?

Startup growth engineScale or growth is invariably the holy grail of startups. But instead of just scrabbling to achieve growth, which often does not work, it is better to understand some important aspects of the growth engine for you startup and strategically plan out to scale up your startup. Let's borrow some of the concepts given in the book 'The Lean Startup' by Eric Ries and see how we can use them to help us understand the growth mechanism to be used in our own startup.